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Making Marketing Happen: How Great Companies Make Strategic Planning Work For Them
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Paperback
Book cover for 9780750662482
 
from Routledge (June 29, 2005)
9780750662482 | details & prices | 377 pages | 7.25 × 9.50 × 1.00 in. | 1.75 lbs | List price $67.95
About: 'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market".