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Leveraging the Corporate Brand
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Hardcover
from Ntc Business Books (May 1, 1997)
9780844234441 | details & prices | 233 pages | 6.25 × 9.50 × 1.00 in. | 1.05 lbs | List price $44.95
About: "Jim Gregory has long been a pioneer in seeking ways to quantify the Return on Investment of corporate advertising.
About: "Jim Gregory has long been a pioneer in seeking ways to quantify the Return on Investment of corporate advertising.