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Kleppner's Advertising Procedure
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
With Otto Kleppner, William Advertising Wells, Thomas Russell, Stacy Phillips, Fashion Institute of Technology (New York, N. Y.) (other contributor), J. Thomas Russell, W. Ronald Lane |
13th edition from Prentice Hall (August 1, 1995)
9780133488302 | details & prices | 9.00 × 11.50 × 1.50 in. | 4.15 lbs | List price $86.55
This edition also contains Fiddle Tunes for Beginning Cello
This edition also contains Fiddle Tunes for Beginning Cello
With James W. Hiestand, J. Thomas Russell, W. Ronald Lane |
12th edition from Prentice Hall (January 1, 1993)
9780135175668 | details & prices | 8.75 × 11.25 × 1.25 in. | 4.10 lbs | List price $71.00
This edition also contains Numerical Methods with VBA Programming
About: Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail
This edition also contains Numerical Methods with VBA Programming
About: Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail