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Internet Marketing and Big Data Exploration
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Hardcover
Book cover for 9781137488947
 
from Palgrave Macmillan (February 10, 2015)
9781137488947 | details & prices | 286 pages | 5.75 × 8.78 × 0.75 in. | 1.10 lbs | List price $120.00
About: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.