search for books and compare prices
Internet Marketing and Big Data Exploration
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Sort options: binding | publication date | edition
Book cover for 9781137488947
from Palgrave Macmillan (February 10, 2015)
9781137488947 | details & prices | 286 pages | 5.75 × 8.78 × 0.75 in. | 1.10 lbs | List price $120.00
About: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.