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International Retailing Plans And Strategies In Asia
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Hardcover
from Routledge (July 6, 2005)
9780789028884 | details & prices | 207 pages | 6.25 × 9.00 × 0.75 in. | 1.14 lbs | List price $140.00
About: Learn the how, when, and why of entering Asian marketsRetailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent.
About: Learn the how, when, and why of entering Asian marketsRetailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent.
Paperback
from Routledge (August 15, 2005)
9780789028891 | details & prices | 207 pages | 6.00 × 9.50 × 0.50 in. | 0.75 lbs | List price $63.95