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International Marketing Reader
By John K. Ryans, Jr.; Stanley J. Paliwoda
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Hardcover
Book cover for 9780415114004
 
from Chapman & Hall (July 1, 1995)
9780415114004 | details & prices | 336 pages | 6.50 × 9.75 × 0.75 in. | 1.30 lbs | List price $86.95
About: This collection of articles focuses on the particular challenges and issues of international marketing.