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International Marketing
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Hardcover
from Palgrave Macmillan (January 20, 2009)
9781403900678 | details & prices | 440 pages | List price $99.95
Paperback
from Palgrave Macmillan (December 15, 2008)
9781403900685 | details & prices | 518 pages | 7.50 × 9.50 × 1.25 in. | 2.30 lbs | List price $79.00
About: This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject.
About: This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject.