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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
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Book cover for 9780226618296
With Eitan Muller, Elie Ofek | from Univ of Chicago Pr (October 3, 2016)
9780226618296 | details & prices | 352 pages | List price $55.00
About: From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we’re fascinated with new products and technologies that seem to come straight out of science fiction.