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Influence: How and Why People Agree to Things
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Hardcover
from William Morrow & Co (March 1, 1984)
9780688015602 | details & prices | List price $15.95
About: Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit agreement
About: Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit agreement