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How To Win Campaigns: 100 Steps To Success
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Hardcover
from Routledge (May 30, 2005)
9781853839610 | details & prices | 231 pages | 6.00 × 8.50 × 1.00 in. | 0.98 lbs | List price $125.00
About: Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics.
About: Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics.
Paperback
from Earthscan / James & James (May 30, 2005)
9781853839627 | details & prices | 231 pages | 5.50 × 8.25 × 1.00 in. | 0.72 lbs | List price $32.00
About: * The essential one-stop, how-to guide for PR and communication specialists* For business and non-profit sectors * Start, conduct and win campaigns on any issue in any context* Written by campaign master Chris Rose, and distilled from his twenty years of experience directing and running campaigns for Greenpeace, Friends of the Earth, WWF International and other major organizations* Presents 100 key actionable steps to campaigning and shows what works and what doesn't workWritten for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics.
About: * The essential one-stop, how-to guide for PR and communication specialists* For business and non-profit sectors * Start, conduct and win campaigns on any issue in any context* Written by campaign master Chris Rose, and distilled from his twenty years of experience directing and running campaigns for Greenpeace, Friends of the Earth, WWF International and other major organizations* Presents 100 key actionable steps to campaigning and shows what works and what doesn't workWritten for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics.