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The Hidden Persuaders
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Hardcover
from Random House Inc (June 1, 1957); titled "The Hidden Persuaders."
9780679500308 | details & prices | List price $10.95
About: A comprehensive study of advertising and the role of market research revealing many facts concerning buying motives
About: A comprehensive study of advertising and the role of market research revealing many facts concerning buying motives
Paperback
Updated edition from Pocket Books (January 1, 1985)
9780671531492 | details & prices | List price $4.95
About: "One of the best books around for demystifying the deliberately mysterious arts of advertising.
About: "One of the best books around for demystifying the deliberately mysterious arts of advertising.