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Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment
By Eric N. Berkowitz; Richard K. Thomas; Louis G. Pol
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Hardcover
Book cover for 9781557386427
 
from Probus Professional Pub (January 1, 1997)
9781557386427 | details & prices | 276 pages | 6.50 × 9.50 × 0.75 in. | 1.20 lbs | List price $45.00
About: The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare.