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Handbook of Strategic Account Management: A Comprehensive Resource
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Book cover for 9781118509081
With Kevin Wilson | from John Wiley & Sons Inc (May 12, 2014)
9781118509081 | details & prices | 634 pages | 7.00 × 10.00 × 2.00 in. | 2.75 lbs | List price $55.00
About: A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM).