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The Handbook of Managing and Marketing Tourism Experiences
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Hardcover
With Dogan Gursoy (other contributor) |
from Emerald Group Pub Ltd (August 5, 2016)
9781786352903 | details & prices | 480 pages | List price $195.00
About: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market.
About: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market.