search for books and compare prices
George S. Day
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
With David A. Aaker (other contributor), Paul J. H. Schoemaker (other contributor), Gerard J. Tellis (other contributor) |
from Sage Pubns Pvt Ltd (January 19, 2016)
9789351502890 | details & prices | 2104 pages | 9.25 × 11.25 × 8.00 in. | 13.50 lbs | List price $1025.00
About: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years.
About: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years.