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A Genie's Wisdom: A Fable of How a Ceo Learned to Be a Marketing Genius
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Hardcover
from John Wiley & Sons Inc (November 1, 2002)
9780471236085 | details & prices | 120 pages | 6.00 × 9.00 × 0.75 in. | 0.50 lbs | List price $46.00
About: Offers a humorous business fable that covers the fundamentals of marketing, discussing such topics as branding, product strategy, advertising, logos, research, and common mistakes.
About: Offers a humorous business fable that covers the fundamentals of marketing, discussing such topics as branding, product strategy, advertising, logos, research, and common mistakes.