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From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion and History
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Book cover for 9781137276346
With Jonathan Schroeder, Janet Borgerson | from Palgrave Macmillan (November 1, 2013)
9781137276346 | details & prices | 219 pages | 5.75 × 9.00 × 1.00 in. | 0.94 lbs | List price $44.00
About: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.