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Essentials of Marketing
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Paperback
Book cover for 9780324147971 Book cover for 9780538478342
 
With Charles W. Lamb, Joseph F. Hair, Jr. | 7 edition from South-Western Pub (January 1, 2011)
9780538478342 | details & prices | 648 pages | 8.25 × 10.50 × 1.00 in. | 2.85 lbs | List price $302.95
This edition also contains Essentials of Marketing
With Charles W. Lamb | 3 pap/cdr edition from South-Western Pub (January 1, 2002)
9789990014822 | details & prices | 8.75 × 11.00 × 1.00 in. | 2.95 lbs | List price $0.02
This edition also contains Essentials of Marketing, Essentials of Marketing, Essentials of Marketing
2 pck edition from South-Western Pub (May 1, 2001)
9780324147971 | details & prices | List price $153.95
About: This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length.