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Essentials of Marketing
By Charles W. Lamb, Jr.; Carl McDaniel; Joseph F. Hair, Jr.
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Paperback
Book cover for 9780538478342
 
With Charles W. Lamb | 7 edition from South-Western Pub (January 1, 2011)
9780538478342 | details & prices | 648 pages | 8.25 × 10.50 × 1.00 in. | 2.85 lbs | List price $302.95
This edition also contains Essentials of Marketing
With Charles W. Lamb, Joseph F. Hair | from Thomson Learning (October 14, 2005)
9789990123654 | details & prices | List price $0.02