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The Elements of Persuasion: Use Storytelling Techniques to Pitch Better, Sell Faster, and Win More Business
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from Harperbusiness (August 14, 2007)
9780061179037 | details & prices | 242 pages | 5.25 × 7.50 × 0.75 in. | 0.70 lbs | List price $19.95
About: A media team explores the underlying principles of storytelling to demonstrate its importance to such aspects of business as making a successful sales pitch, marketing a product, and creating advertising design.
About: A media team explores the underlying principles of storytelling to demonstrate its importance to such aspects of business as making a successful sales pitch, marketing a product, and creating advertising design.