search for books and compare prices
Driving Brand Value: Using Intergrated Marketing to Manage Profitable Stakeholder Relationships
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Sort options: binding | publication date | edition
Hardcover
Book cover for 9780786308224
 
from McGraw-Hill (March 1, 1997)
9780786308224 | details & prices | 284 pages | 6.75 × 9.25 × 1.00 in. | 1.30 lbs | List price $24.95
About: Discusses using integrated marketing to create, maintain, and grow profitable relationships