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Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market
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Hardcover
from Amacom Books (June 21, 2004)
9780814408155 | details & prices | 230 pages | 6.50 × 12.50 × 1.25 in. | 1.05 lbs | List price $23.00
About: A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.