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Direct Marketing Management
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
2 sub edition from Prentice Hall (March 1, 1999)
9780130804341 | details & prices | 447 pages | 7.25 × 9.50 × 0.75 in. | 1.85 lbs | List price $128.67
With Arina Tanemura (other contributor) |
2nd edition from Prentice Hall (February 1, 1999)
9780130840844 | details & prices | List price $55.01
This edition also contains Gentlemen's Alliance + 4
This edition also contains Gentlemen's Alliance + 4
from Prentice Hall (April 1, 1989)
9780132147842 | details & prices | 501 pages | 7.50 × 10.00 × 1.25 in. | 2.05 lbs | List price $89.00
About: Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory.
About: Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory.