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Direct Marketing: Strategy, Planning, Execution
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
4 sub edition from McGraw-Hill (January 1, 2000)
9780071352871 | details & prices | 600 pages | 6.50 × 9.50 × 1.75 in. | 2.15 lbs | List price $76.00
With Felicia Mitchell (other contributor) |
3rd edition from McGraw-Hill (August 1, 1994)
9780070460324 | details & prices | 6.50 × 9.50 × 1.75 in. | 2.20 lbs | List price $44.95
This edition also contains Her Words: Diverse Voices in Contemporary Appalachian Women's Poetry
About: This step-by-step book explains everything you need to succeed in every aspect of DM - from writing a basic marketing plan to writing direct mail copy, from planning an offer to planning a layout, from designing the product to evaluating the bottom-line results.
This edition also contains Her Words: Diverse Voices in Contemporary Appalachian Women's Poetry
About: This step-by-step book explains everything you need to succeed in every aspect of DM - from writing a basic marketing plan to writing direct mail copy, from planning an offer to planning a layout, from designing the product to evaluating the bottom-line results.