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Developments in Marketing Science
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Hardcover
Book cover for 9783319131405 Book cover for 9783319131436
 
With Elizabeth J. Wilson (other contributor) | from Springer Verlag (February 6, 2015)
9783319131436 | details & prices | 304 pages | List price $179.00
About: This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona.
With Elizabeth J. Wilson (other contributor) | from Springer Verlag (February 6, 2015)
9783319131405 | details & prices | 350 pages | List price $179.00
About: This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida.