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Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers
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December 1, 2003
Book cover for 9780273675204
 
from Financial Times Management (December 1, 2003)
9780273675204 | details & prices | 412 pages | 7.00 × 9.75 × 1.00 in. | 1.64 lbs | List price $57.50
About: We've all been on the receiving end of bad direct marketing.