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Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty
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Book cover for 9780749427009
2 edition from Kogan Page Ltd (July 1, 2000)
9780749427009 | details & prices | 190 pages | 6.00 × 9.25 × 0.75 in. | 0.80 lbs | List price $29.00
About: As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individual can they target their customers effectively.