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The Culting of Brands: When Customers Become True Believers
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Hardcover
from Portfolio (June 1, 2004)
9781591840275 | details & prices | 230 pages | 6.50 × 8.25 × 1.00 in. | 0.98 lbs | List price $24.95
About: An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees.
About: An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees.