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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
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Book cover for 9780071791526
from McGraw-Hill (May 31, 2012)
9780071791526 | details & prices | 272 pages | 9.50 × 7.75 × 1.25 in. | 1.56 lbs | List price $28.00
About: The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia.