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Creative Strategy in Advertising
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Paperback
With Bonnie L. Drewniany |
11 int edition from Gardners Books (January 31, 2013)
9781285080277 | details & prices | 314 pages | 8.00 × 9.75 × 0.50 in. | 1.35 lbs | List price $96.40
With Bonnie L. Drewniany |
11 edition from Wadsworth Pub Co (January 1, 2013)
9781133307266 | details & prices | 314 pages | 8.00 × 10.00 × 0.75 in. | 1.32 lbs | List price $261.95
With Bonnie L. Drewniany |
10th edition from Wadsworth Pub Co (March 8, 2010)
9781439082706 | details & prices | 328 pages | 8.00 × 10.50 × 0.75 in. | 1.35 lbs | List price $293.95
With Bonnie L. Drewniany |
9 edition from Wadsworth Pub Co (April 20, 2007)
9780495095699 | details & prices | 332 pages | 8.00 × 10.00 × 0.50 in. | 1.35 lbs | List price $281.95
With Bonnie L. Drewniany, Alan Saxby, James Crossley (other contributor) |
from Wadsworth Pub Co (August 1, 2000)
9780534557843 | details & prices | 7.50 × 9.50 × 0.50 in. | 1.35 lbs | List price $102.95
This edition also contains James, Brother of Jesus, and the Jerusalem Church: A Radical Exploration of Christian Origins
About: This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment.
This edition also contains James, Brother of Jesus, and the Jerusalem Church: A Radical Exploration of Christian Origins
About: This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment.
With Bonnie L. Drewniany |
6 sub edition from Wadsworth Pub Co (August 1, 1997)
9780534522636 | details & prices | 322 pages | 8.25 × 10.25 × 0.50 in. | 1.35 lbs | List price $80.95
With Rose Adders |
from Wadsworth Pub Co (December 1, 1994)
9780534252601 | details & prices | 8.00 × 10.00 × 0.75 in. | 1.65 lbs | List price $62.95
This edition also contains Still Bored at Work: Pocket Edition
About: Focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs.
This edition also contains Still Bored at Work: Pocket Edition
About: Focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs.
With Elisa Koopmans |
from Wadsworth Pub Co (January 1, 1992)
9780534162900 | details & prices | 7.50 × 9.25 × 0.75 in. | 1.55 lbs | List price $50.95
This edition also contains Perceived Threat
About: This book should be of interest to students of advertising, advertising copy and layout, advertising campaigns, and creative strategy within departments of journalism, business and marketing.
This edition also contains Perceived Threat
About: This book should be of interest to students of advertising, advertising copy and layout, advertising campaigns, and creative strategy within departments of journalism, business and marketing.
With Guido Rafael Vaca |
from Wadsworth Pub Co (January 1, 1985)
9780534038793 | details & prices | List price $31.95
This edition also contains A la cima del éxito con Dios yo voy: Secretos Que Estan En Tí Para Llegar Al Éxito Total
About: This book should be of interest to students taking courses in advertising writing.
This edition also contains A la cima del éxito con Dios yo voy: Secretos Que Estan En Tí Para Llegar Al Éxito Total
About: This book should be of interest to students taking courses in advertising writing.