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Craft Obsession: The Social Rhetorics of Beer
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Book cover for 9780809335282
from Southern Illinois Univ Pr (November 9, 2016)
9780809335282 | details & prices | 296 pages | 6.00 × 9.00 × 0.68 in. | List price $40.00
About: Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans.