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Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
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Hardcover
Book cover for 9780396085461
 
from Dodd Mead (March 1, 1985); titled "The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells"
9780396085461 | details & prices | List price $17.95
About: Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
Paperback
Book cover for 9780396085478 Book cover for 9780805078046
 
3 rev exp edition from Henry Holt & Co (March 27, 2006); titled "The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells"
9780805078046 | details & prices | 410 pages | 5.75 × 8.50 × 1.00 in. | 0.85 lbs | List price $19.99
About: Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia presentations, Web research and source documentation, and more.
Updated edition from Henry Holt & Co (March 1, 1990); titled "The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells"
9780805011944 | details & prices | 5.50 × 8.25 × 1.00 in. | 0.95 lbs | List price $16.00
About: Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
With Katrina Lee-koo, Kim Huynh, Bina D\'costa | from Dodd Mead (April 1, 1985); titled "Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells"
9780396085478 | details & prices | List price $10.95
This edition also contains Children and Global Conflict
About: Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work