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Contemporary Wine Marketing and Supply Chain Management: A Global Perspective
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Book cover for 9781137492425
With Paola Signori, Daniel J. Flint | from Palgrave Macmillan (December 2, 2015)
9781137492425 | details & prices | 245 pages | 6.00 × 9.00 × 0.75 in. | 0.94 lbs | List price $120.00
About: Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments.