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Contemporary Cases in Consumer Behavior
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Paperback
With Kristina S. Blackwell |
4 sub edition from Harcourt College Pub (February 1, 1993)
9780030970382 | details & prices | 6.50 × 9.50 × 0.75 in. | 1.55 lbs | List price $65.95
About: This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts.
About: This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts.
With John Bell, James F. Engel |
3rd edition from Harcourt School (April 1, 1990)
9780030323171 | details & prices | List price $34.91
This edition also contains Single or Joint Venturing?: A Comprehensive Approach to Foreign Entry Mode Choice
This edition also contains Single or Joint Venturing?: A Comprehensive Approach to Foreign Entry Mode Choice