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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
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Hardcover
Book cover for 9783642125409 Book cover for 9783642539640
 
2 edition from Springer Verlag (August 7, 2014)
9783642539640 | details & prices | 319 pages | 6.25 × 9.50 × 1.00 in. | 1.45 lbs | List price $79.99
About: This accessible, practice-oriented and compact text provides a hands-on introduction to market research.
from Springer Verlag (February 9, 2011)
9783642125409 | details & prices | 307 pages | 6.25 × 9.25 × 1.00 in. | 1.40 lbs | List price $69.95