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Competing on Value: Bridging the Gap Between Brand and Customer Value
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Hardcover
from Financial Times Management (October 1, 1998)
9780273631057 | details & prices | 236 pages | 6.50 × 9.50 × 0.75 in. | 1.20 lbs | List price $27.95
About: Stresses the importance of companies being able to customize products and services, handle supply chains, provide customer advice and service, increase customer convenience, and work with business alliances
About: Stresses the importance of companies being able to customize products and services, handle supply chains, provide customer advice and service, increase customer convenience, and work with business alliances