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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Atria Books (May 1, 2007)
9780743497091 | details & prices | 248 pages | 6.00 × 8.50 × 0.75 in. | 0.90 lbs | List price $24.00
About: Draws on interviews with more than seventy business leaders to offer advice on how to appeal to savvy consumers while avoiding the highs and lows of fad marketing.
About: Draws on interviews with more than seventy business leaders to offer advice on how to appeal to savvy consumers while avoiding the highs and lows of fad marketing.
Paperback
With Andrew Essex |
Reprint edition from Atria Books (February 15, 2014)
9780743497107 | details & prices | 248 pages | 5.50 × 8.50 × 1.00 in. | 0.54 lbs | List price $17.99
CD/Spoken Word
With Johnny Heller (other contributor) |
Unabridged edition from Tantor Media Inc (June 15, 2007)
9781400104246 | details & prices | 6.50 × 5.25 × 1.25 in. | 0.40 lbs | List price $24.99
About: Draws on interviews with more than seventy business leaders to offer advice on how to appeal to savvy consumers while avoiding the highs and lows of fad marketing.
About: Draws on interviews with more than seventy business leaders to offer advice on how to appeal to savvy consumers while avoiding the highs and lows of fad marketing.
With Johnny Heller (other contributor) |
Mp3 una edition from Tantor Media Inc (June 15, 2007)
9781400154241 | details & prices | 5.25 × 7.50 × 0.75 in. | 0.20 lbs | List price $19.99
About: Draws on interviews with more than seventy business leaders to offer advice on how to appeal to savvy consumers while avoiding the highs and lows of fad marketing.
About: Draws on interviews with more than seventy business leaders to offer advice on how to appeal to savvy consumers while avoiding the highs and lows of fad marketing.