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Cases in Strategic Marketing Management: Business Strategies in Latin America
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Paperback
With Anna Solomon |
from Prentice Hall (April 1, 2001)
from Prentice Hall (September 1, 2000)
9780130894908 | details & prices | 280 pages | 7.00 × 9.25 × 0.50 in. | 0.90 lbs | List price $91.00
About: Written by two highly-respected authors who are specialists in the field, this book helps readers develop a broad, yet focused, understanding of marketing in Latin America by providing extensive cases with information that is not readily available outside of Latin America, together with extensive notes that help put the cases in context.
About: Written by two highly-respected authors who are specialists in the field, this book helps readers develop a broad, yet focused, understanding of marketing in Latin America by providing extensive cases with information that is not readily available outside of Latin America, together with extensive notes that help put the cases in context.