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Buzzmarketing: Get People To Talk About Your Stuff
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Portfolio (July 7, 2005)
9781591840923 | details & prices | 242 pages | 6.25 × 9.25 × 1.00 in. | 0.96 lbs | List price $23.95
About: Presents case stories of companies that successfully used 'buzz marketing' practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets.
About: Presents case stories of companies that successfully used 'buzz marketing' practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets.
Paperback
Reprint edition from Portfolio (April 29, 2008)
9781591842132 | details & prices | 240 pages | 5.25 × 8.25 × 0.75 in. | 0.45 lbs | List price $15.00