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Brand Thinking and Other Noble Pursuits
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Paperback
Book cover for 9781621532477
 
With Rob Walker (other contributor) | from Allworth Pr (May 1, 2013)
9781621532477 | details & prices | 324 pages | 6.25 × 9.00 × 1.00 in. | 0.88 lbs | List price $19.95
About: The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define.