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Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound
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Hardcover
from Free Pr (February 1, 2005)
9780743267847 | details & prices | 237 pages | 6.25 × 9.00 × 1.00 in. | 0.95 lbs | List price $27.00
About: Draws on a study of how the five senses impact brand creation to outline the author's program for twenty-first-century sensory branding, citing examples to explain how to establish an effective marketing approach.
About: Draws on a study of how the five senses impact brand creation to outline the author's program for twenty-first-century sensory branding, citing examples to explain how to establish an effective marketing approach.