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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Hardcover
Book cover for 9780743249386
 
from Free Pr (April 1, 2004)
9780743249386 | details & prices | 288 pages | 6.25 × 9.25 × 1.00 in. | 1.15 lbs | List price $30.00
About: The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for creating a well-articulated brand structure, energizing brands, leveraging brand assets, and more.