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Brand Management
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Hardcover
from Dartmouth Pub Co (July 1, 1998)
9781855219618 | details & prices | 375 pages | 7.00 × 10.00 × 1.25 in. | 1.80 lbs | List price $240.00
About: This work seeks to synthesize some of the key issues in brand management, overview some of the evolving findings and highlight the contribution that each of the selected papers in the book has made in advancing knowledge about brand management.
About: This work seeks to synthesize some of the key issues in brand management, overview some of the evolving findings and highlight the contribution that each of the selected papers in the book has made in advancing knowledge about brand management.