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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
By Peter Ganim
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CD/Spoken Word
Book cover for 9781511383738
 
With Ed Lebar, John Gerzema | Mp3 una edition from Audible Studios on Brilliance audio (September 27, 2016)
9781511383738 | details & prices | List price $9.99
About: How to use brands to gain and sustain competitive advantage.