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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
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Book cover for 9780470396056
 
from Jossey-Bass Inc Pub (September 22, 2008)
9780470396056 | details & prices | 240 pages | List price $27.95
About: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing.