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Boomer Marketing: Selling to a Recession Resistant Market
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
1 edition from Routledge (July 31, 2009)
9780415489621 | details & prices | 265 pages | 6.25 × 9.50 × 0.75 in. | 1.24 lbs | List price $180.00
About: Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world.
About: Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world.
Paperback
1 edition from Routledge (July 10, 2009)
9780415489638 | details & prices | 265 pages | 6.25 × 9.50 × 0.75 in. | 0.95 lbs | List price $55.95
Miscellaneous
from Routledge (June 8, 2009)
9780203876398 | details & prices | 280 pages | List price $44.95