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The Blackwell Encyclopedic Dictionary of Marketing
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Blackwell Pub (September 1, 1997)
9781557869395 | details & prices | 274 pages | 7.00 × 10.00 × 1.00 in. | 1.45 lbs | List price $123.95
Paperback
from Blackwell Pub (May 11, 1999)
9780631214854 | details & prices | 6.50 × 7.50 × 0.75 in. | 1.10 lbs | List price $65.95
About: The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
About: The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.