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Better by Design: Shaping the British Airways Brand
By Paul Jarvis
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Paperback
Book cover for 9781445642833
 
With British Airways Brand (other contributor) | from Amberley Pub Plc (August 30, 2015)
9781445642833 | details & prices | 160 pages | 9.75 × 7.00 × 0.75 in. | 1.15 lbs | List price $28.50
About: Airlines are competitive and complex businesses and great airlines don’t just happen.