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Best-worst Scaling: Theory, Methods and Applications
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Hardcover
With Jordan J. Louviere, Terry N. Flynn |
from Cambridge Univ Pr (September 30, 2015)
9781107043152 | details & prices | 342 pages | 7.00 × 10.00 × 1.00 in. | 1.98 lbs | List price $59.99
About: Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices.
About: Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices.