search for books and compare prices
Best-worst Scaling: Theory, Methods and Applications
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Sort options: binding | publication date | edition
Hardcover
Book cover for 9781107043152
 
With Jordan J. Louviere, Terry N. Flynn | from Cambridge Univ Pr (September 30, 2015)
9781107043152 | details & prices | 342 pages | 7.00 × 10.00 × 1.00 in. | 1.98 lbs | List price $59.99
About: Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices.