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THE BEHAVIORAL ADVANTAGE: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
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Hardcover
Book cover for 9780814472255
 
from Amacom Books (May 12, 2004)
9780814472255 | details & prices | 6.25 × 9.25 × 1.25 in. | 1.30 lbs | List price $27.95
About: In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation" -- going beyond superior products and dependable service to connect with customers at every touchpoint.
Paperback
Book cover for 9780814416709
 
With Terry R. Bacon, Ph. D. | from Gardners Books (May 12, 2004)
9780814416709 | details & prices | 320 pages | List price $26.20
About: "In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ""behavioral differentiation"" -- going beyond superior products and dependable service to connect with customers at every touchpoint.